Analyzing competitive dynamics between Microsoft and Google during the launch of ChatGPT and Bard, plus the "Prompt Our Future" campaign.
The written analysis examines the competitive dynamics between Microsoft and Google during the launch of ChatGPT and Bard. It explores how Google's early missteps shaped media coverage, investor sentiment, and public perception, while highlighting how Microsoft leveraged the moment to strengthen its AI reputation.
The paper evaluates shifts in trust, market reaction, and narrative framing to understand how communication and performance influence leadership in emerging technology.
The accompanying campaign is a strategic communications project designed for Microsoft, using a PESO-based plan to position the company as a responsible, transparent leader in AI.
The campaign aims to boost public understanding and trust in AI innovation through responsible communication and educational engagement.
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