Examining the rise of green technology and communication challenges surrounding sustainability and greenwashing.
This project examines the rise of green technology and the communication challenges surrounding sustainability, transparency, and greenwashing.
It outlines the evolution of key innovations—from solar and wind energy to electric vehicles and carbon capture—and highlights how companies and startups are testing solutions in emerging hubs like the Brooklyn Navy Yard.
The deck analyzes public conversation trends, media coverage, and market forecasts, and integrates PR perspectives on how brands can communicate environmental commitments responsibly, avoid exaggerated claims, and navigate growing scrutiny around ESG performance.
Overall, the work connects technological progress with the reputational, ethical, and narrative responsibilities that shape modern sustainability communication.
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