Strategic communications plan for a community-focused organization in Watts dedicated to cultural preservation.
This project presents a strategic communications plan for Friends at Mafundi (FAM), a community-focused organization in Watts dedicated to preserving the Mafundi Building and celebrating the neighborhood's artistic legacy.
The plan includes research into community perceptions, insights from local residents, and an analysis of FAM's current visibility and challenges. It outlines communication goals to strengthen awareness, improve stakeholder relationships, and highlight FAM's cultural role in Watts.
The strategy proposes targeted outreach to students, city officials, and volunteers; a key message framework; influencer partnerships; and a PESO-based media approach.
Overall, the project focuses on unifying FAM's narrative, expanding recognition, and supporting cultural preservation in Watts.
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