Exploring how major brands and cultural moments shape online conversation through social listening and data analysis.
These projects explore how major brands and cultural moments shape online conversation, using a mix of Google Trends, Wikipedia Pageviews, and Brandwatch data to understand audience behavior, sentiment, and visibility across platforms.
Together, the analyses highlight how social media responds differently to global product launches, luxury fashion events, ESG campaigns, and cultural holidays.
Examines a decade of conversation patterns around Apple's flagship releases, comparing the buzz cycles, sentiment shifts, and global participation surrounding the iPhone 11 and iPhone 15.
Contrasts the virality of the 2021 Seoul Fashion Show with the brand's 2023 People for Wildlife sustainability initiative, revealing how celebrity-driven cultural moments generate faster spikes than long-term ESG efforts.
Investigates how a cultural food holiday drives cross-industry engagement, peak posting windows, and community-driven activity across Twitter, Reddit, and online news.
Across these projects, the findings show how search interest, emotional tone, platform behavior, and regional participation evolve over time—and how brands can use social listening insights to refine storytelling, campaign timing, and digital strategy in an increasingly dynamic media environment.
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